Dietitians Australia is the leading authority in nutrition and dietetics in Australia. Their mission is to empower individuals and communities by championing the professional nutrition and dietetic workforce. They communicate credible nutrition messages to the public, advocate for accessible and healthy food systems, and support evidence-based practice through world-class research. Their efforts contribute to building healthier communities and promoting the importance of nutrition for overall well-being in Australia.

Objective: Design a unique and interactive stand for Dietitians Australia to showcase their Annual DA conference. The stand should effectively communicate comments and suggestions with conference participants while attracting visitors with vibrant colours and imagery. The graphics should tell a compelling story that aligns with the "Fresh Food - from farm to Market" theme.

Requirements:

1. Interactive Communication:     The stand should provide an interactive way for conference participants to     share their comments and suggestions. This could include interactive     digital displays, feedback boards, or engaging activities that encourage     participation.
2. Vibrant Colours and     Imagery: Incorporate strong and vibrant colours to make the stand visually     appealing and attract visitors. The use of eye-catching imagery, including     fresh produce and market scenes, should evoke a sense of energy and     excitement.
3. Storytelling Graphics:     Design graphics that effectively tell the story of the "Fresh Food -     from farm to Market" theme. The graphics should visually convey the     journey of food production, highlighting the connection between farms and     markets, and emphasizing the importance of nutritious and sustainable food     choices.
4. Transportability: Ensure     the stand can be easily packed up and transported to various locations     across different states and events. Consider lightweight materials, modular design, and efficient assembly methods to facilitate ease of     transportation and reinstallation.

SOLUTION :

In response to Dietitians Australia's objective of designing an engaging stand for their Annual DA conference with the "Fresh Food - from farm to Market" theme, Portable Creations crafted a truly immersive and memorable experience.

Interactive Communication: We integrated an interactive digital display and feedback boards that facilitated participant comments and suggestions, fostering engagement and dialogue.

Vibrant Colours and Imagery: Our standout feature was a massive 9000mm x 2500mm high-resolution graphic sleeve, rarely seen at exhibitions, adorned with striking imagery of fresh produce and market scenes, creating an energetic and inviting atmosphere.

Storytelling Graphics: To narrate the food production journey, we designed graphics that visually connected farms to markets, emphasizing the significance of nutritious and sustainable food choices.

Unique Interactive Elements: Delegates engaged with a custom Fruit Tree display, allowing them to place messages on its branches, fostering a sense of participation and community.

Comfortable Seating: We incorporated air bench seating and a Fresh Fruit juice vendor to provide relaxation and refreshment, enhancing the overall experience.

This Market Garden Oasis not only met but exceeded expectations, offering an exciting and inviting exhibition environment that perfectly aligned with Dietitians Australia's mission and conference theme.

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